I am an extremely well-rounded artist. I graduated from the University of Mary-Hardin Baylor in 2006 with a BFA in Art with an emphasis in computer imaging and advertisement. To further expand my knowledge in design and visual arts, I also obtained certifications in drafting and blue printing. This combination of qualifications, combined with my impressive background in art, make me a perfect candidate for any job in the field of design, visual arts or graphic design.

I am an incredibly talented artist who excels in a variety of mediums. My painting skills are in oil painting, pencil sketching, watercolor painting, and mixed media art are all outstanding. Additionally, I have a natural ability to use the elements of art to create compelling pieces of art to share with others. With my keen eye for composition, vibrant use of color, and excellent understanding of the principles of design, I have created many bodies of work that are simply beautiful in many forms..

From Blank Page to Book Buzz:

Building a Website for a Indie Author, Lauren Ritchie.

The digital landscape is no longer optional for authors; it’s essential. For aspiring and established writers alike, a strong online presence is key to connecting with readers, promoting books, and building a sustainable career. Recently, I had the opportunity to build a small website for a Author, Lauren Ritchie. I did fresh product photographs, website design and logo design to help the highlighted and crucial role of a small well-designed website to help play in a her beginning business success.

This project wasn’t simply about creating a visually appealing space; it was about crafting a digital platform that effectively reflected the Lauren’s unique style and served as a powerful marketing tool for her. The process began with a deep dive into understanding the Lauren’s goals and target audience. I carefully considered their genre, existing marketing materials, and overall brand identity. This collaborative approach ensured the final product accurately represented her vision.

Key features of the website included:

A compelling author bio: This was not just a list of accomplishments; it was a carefully crafted narrative that highlighted the author’s personality and writing style, attracting readers and building trust.
Contact information: Making it easy for readers to connect is paramount. A clear contact form and email signup enabled the author to nurture relationships with their audience and build an email list for future promotions. She also has a link for her link tree for easier social media follows and connections. Ensuring the website is accessible and visually appealing across all devices (desktops, tablets, and smartphones) is crucial for reaching the broadest possible audience.
Responsive Design: Ensuring the website is accessible and visually appealing across all devices (desktops, tablets, and smartphones) is crucial for reaching the broadest possible audience.

Beyond the technical aspects, the project demanded a keen understanding of SEO (Search Engine Optimization) principles. I strategically incorporated keywords throughout the website to improve its visibility in search engine results, making it easier for potential readers to discover the Lauren’s work online.

The completed website stands as a testament to the power of collaboration and careful planning. It’s more than just a collection of pages; it’s a dynamic platform that will support the author’s career growth for years to come. This experience reinforced the importance of investing in a website, not just as a static online presence, but as a robust and evolving tool for her ongoing success. It’s an investment that translates directly into increased visibility, stronger reader engagement, and ultimately, a more fulfilling writing career.

I am blessed to create this piece of art for her and to introduce her to the online presence of the internet, and help her make the first steps in her career.

Her website can be found here:

https://authorlaurenbritch.wixsite.com/laurenritchie

Aartopia: Expanding Horizons Through Art Business Development

and New Product Innovation

Aartopia, is poised for exciting growth. I focus on business development and the introduction of innovative new products, positioning Aartopia for continued success in the competitive art market.

Business Development Strategies:

My small business development strategy is multifaceted, focusing on several key areas:

Expanding Market Reach: The company is actively exploring new avenues for distribution, including participation in art fairs and exhibitions and other multimedia platforms (TikTok, Facebook, Instagram, and X [previously twitter]) . This multi-channel approach aims to reach a wider audience and increase brand visibility.
Strengthening Brand Identity: I am doing all my own professional branding and marketing efforts to solidify its unique identity and resonate with its target audience. This includes refining its brand messaging, creating visually compelling marketing materials, and actively engaging with its online community through social media and email marketing. The website you’re currently on is of my creation. Making updated changes, product photographs, and more.
Data-Driven Decision Making: I am leveraging data analytics to understand customer preferences and market trends. This allows for informed decisions regarding product development, marketing campaigns, and overall business strategy.

New Product Innovations:

My commitment to innovation is evident in its pipeline of new products. The company is exploring several exciting directions:

Dice Bags : The dice bag is more than just a practical accessory; it’s a statement piece, a reflection of gaming style, and a vital protector of gaming essentials. Investing in a quality dice bag not only safeguards your dice but also elevates the overall gaming experience. So, choose wisely, embrace the diverse options, and let the dice bag become a treasured part of the tabletop adventures. This expands my product offering customization while staying true to its core aesthetic.
Accessory Boxes: My dice boxes offer a high level of utility for tabletop gaming enthusiasts. They provide a secure and convenient way to store and transport your dice and other adventurous items. My dice boxes come in various shapes, sizes, and styles, and you can choose one that suits your preferences and needs. This diversifies the product portfolio and appeals to a broader customer base.
Jewelry: I am more than just dressing up in a costume or everyday wear; it’s about embodying a character, bringing them to life with meticulous detail. While the outfit itself is undoubtedly crucial, the accessories, particularly the jewelry, can be the difference between a good and a truly captivating statement. Jewelry isn’t just a decorative element; it’s a statement piece, a subtle story-teller, and a crucial component in achieving that authentic, character-accurate look.

The Future of Aartopia:

My dedication to both business development and product innovation positions I aspire for continued growth and success. By strategically expanding its market reach, strengthening my brand, and consistently introducing new and exciting products. I not only has built a thriving a small business but also enriching the art world with my unique vision and creative talent and offering it to others as well.

I drafted her own dice bag pattern to start after learning to sew again. I have had 4 strokes that have caused me to lose motor function on my left side. After overcoming large obstacles with rehabilitation, I can do her art again but right handed instead of left! I started doing custom embroidery designs and started building her empire. I now makes custom embroidered dice bags, blessing bags, animal shaped dice bags and other tabletop accessories. Expanding my bags to other shapes and sizes, I began to offer more. Building my hobby into a passion and sharing it with others.

More can be seen on the home page.

As my editing got stronger, my photography helped me break into forms like digital art and logo design.

Artistic Photography

Rose Blossoms photograph Kaaren’s Aartopia

Solemn Light Taken in Saint Patrick’s Cathedral NYC This photograph was a finalist in a photo contest for Harvard University’s Pluralism Project.

“Hello!” Cockatiel Photograph

Horse Photograph “Wisdom”

Wall Street Photograph

Iris photograph by Kaaren’s Aartopia

Purple Petals

Solemn Light photograph by Kaaren’s Aartopia

Iris Bloom

The Eyes of an Owl photograph by Kaaren’s Aartopia

Magnolia Glow photograph by Kaaren’s Aartopia

Water Lily

Digital Images Created in Photoshop

Logo Samples

Studio Art

Painting

Painting is one of my strong suits. I work in Oil, Acrylic, Watercolor and Gouache. I loves mixed media painting like watercolor and wallpaper collage.

Music has always been a huge inspiration for me, art such as the painting to the left is titled Play Dead. Its based on the lyrics of the song Play Dead by HIM. This painting is a 40″x 40″ oil on hand stretched canvas.